Search Engine Optimization just isn’t what it used to be and the internet is a much better place because of it. The garbage techniques that used to “trick” search engines into higher rankings are dwindling rapidly as internet users force search engines to evolve and provide quicker, more accurate answers. In 2014 and beyond, the world of search engine optimization will remain important as more online professionals take the right steps to provide users with valuable, relevant information and services. This article will identify out of date SEO techniques and show you where you should concentrate your efforts to rank your website in Google searches and provide value to your users.
Article Spinning and Spamming – A once effective technique, article spinning and spamming is when you write an article and “spin” it to create multiple articles of the same content before posting it to hundreds if not thousands of websites. This was an easy way to build up links to your website and make it seem as though you had written many articles. This lazy technique is now also ineffective following the Penguin update by Google. Google has severe penalties for websites that use this tactic including the possibility of being blacklisted by Google so your website does not show in any search queries.
Article Spinning Alternative – Create content that is share-able. By that I mean create content that is helpful, interesting, or insightful that people will want to share with others. Creating amazing content and making it easy for people to do a one click share is great for search engine optimization. It creates links back to your website, makes it so more people see it, and improves the likelihood that you will be seen as an expert in your industry. According to Moz.com (a leading SEO consulting company) search engine results are based on relevance and importance. Importance is based on popularity – “The more popular a site, page or document, the more valuable the information contained therein must be.” Create great content, get people to share it around the web and improve your organic search results the right way and for the long term.
Useless Blog Comment Linking – Using the comment section of other websites is not the place to promote your own web properties or create reputable inbound links to your website. Content in comment sections and links coming from comment sections have very little to no weight any more and they are not a good use of your time unless you are using them properly.
Proper Blog Commenting and Link Building – Use comment sections on successful blogs to help provide insight on the content discussed and build relationships with the writer as well as the other people that have read and commented on the article. As far as the link building goes, just understand that it is not a quick and easy process. To get inbound links to your website you need to provide value and give others a good reason to link their own trusted audience to you. Provide value to someone else’s audience and why wouldn’t they want to link back to you?
Keyword Stuffing – Keyword stuffing is when you load your articles with irrelevant keywords to the point of annoyance. This can really hurt your search engine rankings as well as your overall customer satisfaction. It is very unlikely that people will read your articles and engage with your brand if they are written for search engines and not for people.
Correct Keyword Integration – Write articles for humans and your brand will be much better off. Some good steps to proper keyword integration can be creating new content on a blog or an individual web page with information specifically relating to your keyword, making sure your web developer is creating a custom meta title tag for each individual page on your website and having your header match your keyword and title tag.
Search Engine Optimization Conclusion: If you really want to see great results from organic searches you can make it happen, but there is no quick fix solution. Stay away from anyone that says they can get you to the top of Google for all of your keywords in a short span! Even if some work short term, they will do a lot more harm than good in the long term. The rewards you will receive from long term, high quality SEO are substantial. So, make sure your website is developed properly so Google can crawl your site effectively. Keep your keywords in mind, but create content for people and keep creating it on a regular basis. Make connections with people online and bring value to them and their customers. Finally, make sure all of this great new content you’ve created is easy to share because people will want to. There is a lot more that can be done behind the scenes for improved SEO, but this is a great starting point for any small business owner.