Social Media isn’t just a place for people to share videos of babies laughing and cats creating havoc at the sight of a laser pointer. It is a place that every business owner, entrepreneur and marketer should be using to engage with people to enhance their online brand. If you aren’t, then you are simply missing out on the billions of people around the world that turn to social media for information.
It is true, social media is the most common activity on the internet. But why does that make it a great place for your business? Social Media websites reach more people’s eyes than commercials, newspapers, trade shows and just about any other form of promotion that your business might take part in. But, unlike all of those forms of promotion social media platforms are FREE!
Small business owners don’t typically have a ton of extra money to toss around for advertising, so what could be better than free space to promote your business that already has the eyes of billions of people on it? Not much.
Now, social media isn’t just about creating a Facebook fan page and waiting for people to stumble across it. Just a heads up, they won’t! At least not until you give them a reason to. Nobody should tell you that creating an online brand through social media is easy because quite simply, it isn’t. It is, however, highly rewarding if done correctly and can bring your online brand further success.
More to come soon on the “right” way to use social media for your business. Feel free to write us a comment if anyone has any questions or suggestions for what you would like us to write about in future articles. Until then, enjoy this lovely spring weather!